The Swedish magazine "Att:ention" published an interview with me on Innovation Journalism July 2006. The piece is written by Johan Jörgensen and Olle Corneer. Att:ention is a monthly magazine made by Veckans Affärer, published by Bonniers Publishing house. Veckans Affärer is the largest Swedish business weekly.
Here is a PDF copy of the interview in the paper magazine: Attention%20interview.pdf
Translation in English here