Indo-Asian News Service, 15 Apr 2007 / Innovation Journalism

Indian News Industry Should Innovate to Survive Competition: Media Expert (Interview)

By Nayanima Basu, Indo-Asian News Service
New Delhi, April 15 (IANS)

The Indian news industry needs to innovate constantly in order to survive global competition and cater to the changing needs of readers and viewers, says David Nordfors, a senior research scholar at Stanford University's Centre for Innovations in Learning. (continued...)

Click on the link for the whole story:
iansnordfors.pdf